The Helina Baby Story

Care. Comfort. Closeness.

Ingrid Gayle, founder

When I became a mum in 2010, I fell in love with babywearing and soon discovered that babies and parents needed more support and comfort from their baby carriers.

In 2012 while finishing my certification at the Institute of Holistic Nutrition, I enrolled at The Babywearing Institute in Utah, USA and received my certification as a babywearing educator. It was during my time at the institute that I learned the art of wrapping, child development, and its connection to babywearing. As I began to help parents with babywearing, we found carriers such as wraps and ring slings supportive for babies but challenging for some parents to use. And with the more user-friendly carriers on the market, either they did not support  babies' legs, or due to the size of the carrier (usually being too big), they did not align the hips and instead placed pressure on them. I wanted to solve this problem and provide parents with a carrier that was going to be easy to use, exceptionally comfortable and that was going to promote the joint health of their children. So, I developed The Helina Baby carrier.

Ina Avote, co-owner

In 2017, Ina Avote joined the Helina Baby team to provide support in bringing Helina Baby to the next level. She is a source of strength, inspiration and one of most nurturing mothers I have ever met.  Ina knows the Helina Baby carrier better than anyone and has been using Helina Baby’s first prototype for the last three years.

Bringing the Helina Baby carrier to caregivers all over the world is a shared dream that continues to unite Ina and I.  We are dedicated to the health, safety and well-being of children and their families and look forward to making positive change. 

 Right - Ingrid Gayle, founder, Left - Ina Avote, co-owner

Right - Ingrid Gayle, founder, Left - Ina Avote, co-owner



Our Vision

Our vision is to improve how babies are carried to a way that is more supportive for the child's anatomy and more comfortable for babies and parents.

At Helina Baby, we’re passionate about nurturing your child’s development through the use of a carrier. We wish to provide our product to families who are looking for an easy, comfortable and supportive way to carry their children.